PRESS RELEASE:

Here is the the rebirth of an Icon, the 2009 300 SL Panamericana, based on a Reproduction from Hoope’r, Gullwing-AG in Germany, who produce the closest model you can get to the real thing. Arturo Alonso and his company, Gullwing-America , modified this already outstanding automobile into an exotic for the 21st century.

A combination of the Glorious Carrera Panamericana cars of the 50′s and new technology, they came out with this incredible sports car, Alonso himself raced the Carrera for years in a Mercedes 300SE, where the passion for this legendary Race and the Mercedes was born.

The 300SL body is constructed with the use of aircraft composite technology. This construction comprises of a sprayed layer of aluminum to a thickness of .5mm into the mold over which an epoxy adhesive is laid and several layers of 7oz woven glass cloth are then applied with epoxy resin.

Chassis is made from RHS steel reinforced and powder coated, has independent suspension with adjustable coil overs, four wheel disk brakes, a 5.5 liter Mercedes engine, (M-133-55) the one used on the AMG Mercedes models and the SLR, mated to a six speed transmission, special made radiator and exhaust system.

The Panamericana will have a re tuned electronics raising the HP about 370, 530nm of torque @5400RPM. The car will sit lower, have speedtronic transmission, side mufflers, no bumpers, a special grill, four spoke leather steering wheel with power assist, a start button, A/C , a four point harness, Becker Mexico Radio with CD and I pod adapter, and fitted leather luggage. It also includes specially made old school 17 X 8 AMG wheels all around with 235/45/17 Continental Sport contact tires, AMG calipers painted in red, HID headlights, and stripes on the fenders like the “Works” Cars from La Barrera.

For 2010 there will also be the option for the new V6 Mercedes engine (M-272-E35) used on the 350 Models, which has almost the same power of the V8 ( 320HP And 360nm torque @4900RPM)) and could be ordered with a manual six speed.

The cars will all be painted in silver with blue accents in the front fenders like the race cars of the Panamericana, there is the option of a white with red stripes and a Black version. The interiors will be red cover in leather and plaid cloth, typical from that model; The instrument panel is identical as the original 300Sl.

Gullwing-America thinks that this is a true rebirth of the legendary 300SL Gullwing. Updated with technology from 50 years later, the car will be more powerful and handle better than the original. It will be a very drivable car with all the convenient accessories like air conditioning, power steering, etc. from modern cars.

For price and more information contact Arturo Alonso at info@gullwing-america.com

PRESS RELEASE:

Stuttgart– Mercedes-Benz and McLaren are adding the crowning glory to the model family of their highly successful SLR super sports car with a new, uncompromisingly spectacular car. There is neither a roof nor a windscreen to separate the driver and passenger from the outside world; they enjoy unadulterated high-speed excitement with all the attributes of a speedster.

The new SLR Stirling Moss is also characterised by the most sophisticated technology and a breathtaking design which reinterprets the SLR legend. With 478 kW/650 hp the SLR Stirling Moss accelerates its V8 supercharged engine from standstill to 100 km/h in less than 3.5 seconds, and has a top speed of 350 km/h – no other series-production car is at the same time so open and so fast. This extreme concept makes the new high-performance sports car a legitimate bearer of the name of the British motor racing legend and Mille Miglia record-holder Stirling Moss, who drove the legendary Mercedes-Benz SLR racing cars from victory to victory during the 1950s.

The exclusive SLR Stirling Moss rounds off the current SLR family and is limited to 75 units. It is priced at 750,000 euros. The SLR Roadster will cease to be manufactured at the end of May 2009 as planned, and production of the SLR Stirling Moss will commence in June 2009.

Three letters are all it takes to make car fans’ hearts beat faster: SLR. In the 1950s the Mercedes-Benz SLR 300 celebrated victory after victory. It won the Mille Miglia and the Targa Florio as well as the Tourist Trophy. It was driven by the stars of the time: Juan Manual Fangio and Karl Kling – and, first and foremost, by the British racing driver Stirling Moss. At ten hours, seven minutes and 48 seconds he still holds the Mille Miglia record.

This is why the modern-day version of the legendary SLR carries the additional words “Stirling Moss” in its name. As the new SLR Stirling Moss unites the character of the current SLR models with the fascination of the SLR of 1955. The core values of both the historical and the present-day SLR models include an exciting new design, innovative technology, high-class materials displaying perfect craftsmanship, and, above all: a unique driving experience for all the senses.

Whilst the 300 SLR earned its spurs on racing circuits the world over, the new member of the SLR family is not designed for the racetrack. Although it sets new standards in terms of technology, performance and excitement – just like its forebears – it is aimed at individuals who have exquisite requirements and nurture very special dreams.

Highly puristic concept without a roof or a windscreen

Remaining totally true to the specifications of the 300 SLR, the new Silver Arrow’s equipment is extremely sophisticated and yet at the same time decidedly spartan, doing without both a roof and side windows. There are just two wind deflectors a couple of centimetres in height to protect the driver and passenger from the airflow. Two air scoops integrated into the bodywork serve as roll-over bars. With this extreme concept the new SLR Stirling Moss is visually very different from all the other vehicles which belong to the elite sports car class.

Just like the legendary racing vehicles of yesteryear, the SLR Stirling Moss dazzles with its superlative performance. Accelerating from zero to 100 km/h in less than 3.5 seconds and with a top speed of 350 km/h this puristic high-performance sports car denotes completely new dimensions in open-top driving. And not just because of the impressive performance figures; every time drivers take to the wheel of the SLR Stirling Moss their senses are addressed with a previously unheard of intensity, conveying a driving experience in its purest and most sensual form. This automotive thoroughbred thus facilitates the kind of open-air feeling that is utterly unique for a road-going vehicle.

Exciting design reminiscent of the SLR racing cars

The SLR Stirling Moss, its entire bodywork made of fine lightweight carbon fibre, represents a stand-alone design concept. Whilst the Mercedes-Benz designers were working on the body of the new SLR Stirling Moss, they were fully aware every single moment that they were creating a vehicle with a top speed of 350 km/h. At the same time this supreme athlete is highly reminiscent of the SLR racing cars from the 1950s, whose design idiom still never fails to impress to this day.

The SLR Stirling Moss sports an exciting, pronounced arrow-shaped form and is characterised by an elongated bonnet and a compact, muscular rear. As there is no windscreen, the exterior and interior flow smoothly into one. The bonnet also stretches from its striking tip right down into the interior, giving the vehicle body a distinctly sleek air. Even when standing still, the sports car radiates such dynamism that the observer immediately falls under its spell.

Further eye-catching features include two air scoops behind the driver and passenger. They carry additional roll-over bars, also uniting the traditional and the modern. The wings are powerfully contoured. Black-painted ventilation “gills” sitting facet-like on the sides and on the bonnet also cite the legend. A thrilling interplay of light and shadow ensues through the expressive lines, underlining the dynamic overall impression. Exactly as they were on the shining historical example, the side skirts on the new SLR Stirling Moss are also very high. This prompted the designers’ decision in favour of folding swing-wing doors which open forwards.

The vehicle can be closed by two tonneau covers which are carried in the boot. When both tonneau covers and the doors are closed the SLR Stirling Moss resembles a sculpture.

In keeping with the puristic exterior of the vehicle, the interior is also reduced to the bare essentials. Surfaces penetrating each other in the instrument panel and doors make for an exciting atmosphere and resonate perfectionism. A mixture of high-class authentic materials such as carbon fibre, aluminium and fine-quality leather sets the style here. An aluminium plate carries the engraved signature of Stirling Moss and covers the area around the shift lever.

Innovative technology and polished aerodynamic concept

Developers working on the Stirling Moss were able to fall back on a wealth of experience gathered when producing the SLR Coupé and Roadster, in particular where the technical base was concerned, with its extravagant carbon-fibre design, high-performance suspension and throaty V8 engine. The common denominator uniting the Stirling Moss with the other members of the SLR family is the aerodynamic concept with a closed underbody and a diffuser in the rear bumper for maximum possible downforce at the rear axle – with one difference: the diffuser here is considerably larger than that on the coupé and roadster.

Thanks to the high-precision work carried out in the wind tunnel, the SLR Stirling Moss always generates sufficient downforce for extremely safe handling. But the driver can also manually operate the AIRBRAKE in order to increase the contact pressure further, during particularly sporty driving, for example. The AIRBRAKE is also raised during powerful braking at speeds above 120 km/h, so as to stabilise the vehicle even more in such situations, thus facilitating maximum possible deceleration.

Limited to 75 units – the SLR models’ crowning glory

The new SLR Stirling Moss is the kind of high-calibre speedster coveted by the sporting gentry and enthusiasts alike. At the same time it is a collector’s item which marks the pinnacle of an era and, for the foreseeable future, at least, the final curtain for the SLR. In May 2009 production of the SLR models will cease; only a total of 75 units of the Stirling Moss will be manufactured between June and December 2009, bearing chassis numbers from 1 to 75. Not only does this exclusive vehicle represent the conclusion of the current SLR family; it also serves as a very special thank you to the most loyal of SLR customers, for they are the only ones able to acquire a Stirling Moss.

PRESS RELEASE

HAMANN VOLCANO

The serial Mercedes-Benz SLR is already one of the most impressive cars on our roads – but compared to the HAMANN VOLCANO it still looks rather harmless. Once again, HAMANN-Motorsport proves its cutting edge when it comes to refining superb sports cars. From a lift-reducing body design to a powerful performance enhancement to a lavishly styled interior, HAMANN focuses on all components of this luxury car and makes the automobile dreams of its exclusive clientele come true.

The total makeover of the Laupheim-based refiner is made of extremely light full carbon and consists of front- and rear wing extensions and also new side skirt attachments and sheathings. The front view of the Volcano is optically perfected with a newly designed bonnet which enhances the overall impression by its integrated hood scoop. But also for the rear, the refining technicians implemented new ideas giving the SLR appearance its finishing touch. Under the boot lid cover, HAMANN placed a strong diffuser which improves the car´s output in combination with the large rear wing. At the front axle, a newly developed front spoiler renders the necessary contact pressure. If desired, an especially developed overall paint for the VOLCANO in either aluminium/chrome or white/matt completes the striking appearance of this bolide.

The 21-inch rims named EDITION RACE with tyres measuring 255/30ZR21 at the front and 345/25ZR21 at the back render an optimal road grip. The design of the extraordinary light forged wheel thereby combines vitality and elegance and also perfectly fills out the wheel houses.

The HAMANN makeover is not only sportive, but also has a lot to offer under the bonnet. The HAMANN motor technicians get the most out of the Mercedes Benz V8-aggregate (5.4 litres, 626 hp, 780 Nm): 700 hp / 515 kW and a maximum torque of 830 Nm at 3,300 crankshaft revolutions per minute. The therefore necessary modifications include a newly programmed control unit, especially developed high performance exhaust manifolds and an amended belt pulley combination for the serial compressors. In order to facilitate the increased motor performance, HAMANN adds a second water pump and adjusts the gearbox electronics. Invigorated in this way and with the adequate sound from the six end pipes of the sport exhaust system, the VULCANO accelerates from naught to a hundred in only 3.6 seconds. With a maximum speed of 348 km/h, the HAMANN VOLCANO is 14 km/h faster than the serial model.

The HAMANN product even beats the factory-provided performance-enhanced special series SLR 722 by impressive 11 km/h.

A skillfully refined interior is waiting for the VOLCANO-pilot and also the exterior does not rank behind. The overall makeover contains pedals and foot rests in aluminium as well as noble door sill protectors and headrests with embossed embroidered HAMANN-Logos. They can also be found on the exclusive floor mats. The overall makeover can be enhanced with a HAMANN interior set containing custom-made carbon parts for the dashboard and centre console. If desired, also the roof interior, all pillars, the cockpit including the steering wheel and the sun visors can hereby be adjusted in terms of colour. Therefore, HAMANN solely uses the high-quality material Alcantara.

PRESS RELEASE
NEW MÉGANE TROPHY: ON TRACK FOR THE 2009 WORLD SERIES BY RENAULT
Having starred in the World Series by Renault’s premier saloon car championship since the
creation of the WSR in 2005, Mégane Trophy has undergone a raft of radical modifications in
readiness for the 2009 campaign. The most visible change concerns its new body design which
takes its inspiration from the lines of New Mégane Coupe. Under the bonnet, a fresh look has also
been taken at the Renault-Nissan Alliance’s V6 3.5 24V powerplant which now delivers 360hp. At
the same time, Renault Sport Technologies has carried over many of the acclaimed features of the
current Mégane Trophy to produce a reliable, competitive and affordable racing car.
There can be no mistaking New Mégane Trophy’s resolutely sporty calling and pedigree thanks its
stunning looks which are based on the design of New Mégane Coupe. The front and rear light units and
windscreen are those of the road car, while the designers at the Renault Technocentre have made full
use of digital simulation technology in the realm of fluid mechanics to hone the flowing lines of the
bodywork. New Mégane Trophy also carries over the ground effect aerodynamics of the existing car:
- The front splitter channels airflow to the extractors,
- Rear downforce is generated by the diffuser and wing.
Refinements to the set-up have produced a 20% improvement in downforce and a 15% reduction in drag
which, together, represent a gain of almost 40% in terms of the new car’s aerodynamic performance over
the previous generation machine.
New Mégane Trophy is equipped with butterfly doors redolent of the world of GT and sports-prototype
racing.
Under its composite outer skin, New Mégane Trophy features the same mechanicals as the current car,
including an FIA-homologated sports-prototype tubular chassis, a mid-rear V6 3.5 24V engine, a semiautomatic
gearbox with steering wheel-mounted paddle shift, double wishbone suspension with
adjustable dampers, 18-inch wheels and Michelin tyres, etc.
A new inlet manifold, which is fed by roof-mounted air-ducts, has taken engine power from 330 to 360hp.
The new car’s reliability is as excellent as ever with rebuild intervals of every 5,500km. Combined with the
aerodynamic gains, the extra power output of the V6 3.5 24V engine will enable New Mégane Trophy to
lap in times similar to those of a Porsche GT3.
After completion of its development programme, New Mégane Trophy will go on sale at the end of the
year in the form of a kit that will enable existing cars to be upgraded. The modifications required to adapt
the chassis to the new bodywork will be carried out by the Alpine factory in Dieppe.
As in previous years, the Eurocup Mégane Trophy will form part of the World Series by Renault
programme and its calendar takes in some of Europe’s most prestigious venues. This single-make series,
which is a hit with drivers and teams alike, is based on the same core strengths that have forged the
success of Renault Sport’s race championships, namely:
- A perfectly level playing field thanks to rigorous scrutineering checks and the outlawing of tuning of
the majority of components,
- Contained costs thanks to restrictions relating to tyres and private testing,
- Extensive media coverage thanks to live television, plus the opportunity to race in meetings that have
attracted two million spectators since 2005.
In the course of each race weekend, drivers contest two races of a duration of approximately 40 minutes
each and which include a mandatory refuelling stop. Mégane Trophy has been widely praised for its
simplicity and the ease with which drivers are able to familiarize themselves with the cars, while the series
is aimed at upcoming youngsters who have come up through the ranks of single-seater formulae and
gentleman drivers.

PRESS RELEASE:

It is a Lamborghini like no other before it: a four-door sports car that sticks resolutely to its creed. The Lamborghini Estoque concept has everything that defines a Lamborghini: extreme, uncompromising and unmistakably Italian, it brings a whole new versatility to the brand’s DNA – with its four seats and ample luggage space, this “everyday sports car” is a perfect fit for an equally versatile lifestyle.

Lamborghini Estoque is a study, a concept created specifically for the 2008 Salon d’Automobiles in Paris. From the very first glance there can be no doubt that this is a Lamborghini – a car with compelling presence, both unique and unmistakable. The long wheelbase, the low profile, the broad track, the mighty, accentuated wheels, the clean surfaces and razor-sharp definition – every single line breathes the spirit of the Lamborghini brand.

A new and unique elegance

The Lamborghini Estoque is an entirely new interpretation of the Sant’ Agata design ethic: it is a concept that provides a clear indication of the future. This applies to the new, elegant self-confidence of the lines themselves, but even more to the concept of the vehicle. The Lamborghini Estoque is the first sedan in the history of Automobili Lamborghini, although “sedan” is more a reference to the number of doors than any other characteristics. Even sports sedan is an inadequate classification: the Lamborghini Estoque establishes a new category of super sports sedans. With a powerful front mid-engine, permanent all-wheel drive and a sophisticated, precision-tuned chassis, the Lamborghini Estoque boasts a unique technology package.

A sign of success

In Paris, the Lamborghini Estoque demonstrates the innovation, the creativity and the design flair of the Lamborghini brand, currently represented by the enormous success enjoyed by Lamborghini Gallardo and Murciélago super sports cars.

As a concept, the Lamborghini Estoque represents one of several possibilities for a third model series within the Lamborghini product line-up. At this point in time, no decisions have been taken in respect of either a third model series of any kind or of the Lamborghini Estoque concept in particular.

Of course, as a true Lamborghini, it goes without saying that the Lamborghini Estoque also bears a suitably powerful name with a rich heritage from the Spanish Corrida – bull fighting. The Lamborghini Estoque is a rapier (sword), approximately 90 centimetres (35.43 inches) long, used in a bull fight by the Matador.

The Concept

Lamborghini Estoque embodies the concept of a Lamborghini that is both a dedicated sports car and a relaxed Gran Turismo. As a sedan with four doors and four individual sports seats, it is a multi-faceted vehicle for multi-faceted lifestyles.

Relaxed Gran Turismo

The Lamborghini Estoque is the perfect travelling companion, be it en route to business meetings, the theatre, the golf course or even a weekend away with the kids. At the end of the day, it is the only car that allows you to share the singular driving pleasure of a Lamborghini with more than one person – possibly even with the whole family. And there is still enough room left over for weekend luggage or several golf bags.

Despite its extremely low profile – at a mere 1.35 meters (4.43 feet) high – the Lamborghini Estoque is surprisingly spacious. The secret lies in its very long wheelbase which, in spite of the rearwards positioning of the front mid-engine, enables a relaxed, sporty seating position. Entering and exiting is also pleasingly straightforward through the large, wide-opening doors.

Challenging: a thoroughbred sports car

At the same, the Lamborghini Estoque is a thoroughbred sports car with exceptionally refined power delivery, razor-sharp precision handling and a meaty engine tone. Challenging driving pleasure on a winding mountain road, followed by a relaxed, enjoyable journey along miles and miles of motorway- the Lamborghini Estoque is commanding across the entire driving spectrum, at the highest level. The Lamborghini Estoque’s versatility makes it the perfect addition to the range of Lamborghini super sports cars.

Design

Such a Lamborghini must be immediately recognizable in its design as a unique and unmistakable work of art. For the Lamborghini Estoque, this is clearly a case of “mission accomplished.”

The proportions of the Lamborghini Estoque are simply fascinating: no other automobile combines so convincingly the elegance of length with the sporting attributes of a low profile and impressive breadth. Or to put it into figures – the concept painted in an all-new color, is 5.15 meters (16.89 feet) long and 1.99 meters (6.53 feet) wide, with a height of only 1.35 metres (4.43 feet). The wheelbase is a stately 3.01 meters (9.88 feet) – an equally important element of elegant vehicle architecture.

And it is unequivocally Italian – the flat bonnet, the long wheelbase, the narrow window openings, the flat rear that ends decisively with a negative return – it is all pure “Italianità” on wheels; everything bears the design language of the large classic Italian four-door cars, albeit with a unique, modern interpretation. Pure Lamborghini.

Clearly a sports car

The front end of the Lamborghini Estoque is a clear and unambiguous statement of its sports car credentials. Its place amongst the family of Lamborghini super sports cars is also distinct and unmistakable – with its swooping V-shape, its two large air intakes pulled forward and the small front spoiler in between. This front end design gives the Lamborghini Estoque a firm, low stance, while providing excellent aerodynamic efficiency. The large air intakes facilitate the cooling air that is important for such a high-performance vehicle and the spoiler was specifically designed to improve aerodynamic balance at high speeds.

Such distinctive sports car architecture is only possible by positioning the front mid-engine well towards the rear. Despite the very low bonnet, it goes without saying that the Lamborghini Estoque fulfils all safety regulations and pedestrian protection standards.

Taut muscles

The bonnet of the Lamborghini Estoque makes the origins of the sheer power of this vehicle immediately apparent. The location of the engine is clearly evident through the distinct division created by two large air outlets and the additional emphasis of a central power area. Further air outlets are positioned both left and right in the wings, behind each of the front wheel arches.

Together, with the division of the bonnet, these elements add emphasis to the area above the wheels, framing the front end of the Lamborghini Estoque like a taut muscle. The permanent all-wheel drive that is typical for all Lamborghinis means that the 22 inch wheels, with their new five double-spoke design, also do their part in delivering power to the road. Here too, the Centro Stile has stuck firmly to the Lamborghini principle that form always follows function; after all, the ample cooling air flowing into the high-performance driveline also has to move quickly out of the vehicle.

Tremendous tension along the flanks

Its proportions guarantee the Lamborghini Estoque an impressive appearance. The skilled sectioning along the flanks of the vehicle gives the body shell an incredibly muscular form. Beneath the flat surfaces of the bonnet, the incredibly powerful shoulder line, a further side line rising slightly towards the rear and, finally, the equally distinct sill line all add emphasis to the flow of power from the engine to the magnificent 23 inch rear wheels. The masculine profile is completed by the negative return of the rear end. This adds further tension to the form of the Lamborghini Estoque – the whole car looks coiled and ready to pounce at the drop of a hat. These sharp lines frame a fascinating interplay of surfaces across convex and concave curvatures. The Lamborghini Estoque clearly displays the design language of the Centro Stile Lamborghini with a distinctive elegance.

Powerful elegance at the rear

The flow of form is brought to its conclusion by the broad, even expanse of the rear end. The horizontal split created by the flat LED light clusters and the large, mesh-covered lower air outlets bring additional emphasis to this breadth. A narrow, slightly slanted “frame” panel surrounds the whole rear aspect and further highlights its powerful elegance.

Precise details, such as the hexagonal fuel caps on both sides of the vehicle, characterize the depth of the design language. The front headlamps, featuring bi-Xenon and LED technology, carry forward a theme evident in both the Lamborghini Reventón and the Lamborghini Gallardo LP560-4 – the Y-shape of the daytime running lights. The tiny green/white/red flag adorning the front wings discreetly highlights that an automotive statement as uncompromising as this one can come from only one country on Earth – from Italy.

The interior

Despite its extremely low profile, the Lamborghini Estoque offers a surprisingly generous feeling of spaciousness. The length of the interior facilitates a relaxed seating position for all four individual seats and plays a significant role in the supreme comfort of this super sports sedan over long distances. The interior reflects elements of the exterior design language, also evident in the cabin of the Lamborghini Estoque – in the distinctive lines of the door panels or in the swooping V-shape applied to the cockpit, reflecting the form used on the front end and on the bonnet.

Luxurious interior

The dominant material of the interior is highest-quality Nappa leather. The four individual seats boast sporting contours, supreme long-distance comfort and extensive electrical positioning options.

Cockpit with large-screen display

The cockpit presents the driver with a large-area LCD screen displaying vehicle and route information. A range of presentation formats are available for selection depending on personal preference – a distinctive classical layout with circular instrument dials, or an innovative digital display. A top-class audio installation and a sophisticated rear seat entertainment system round off the equipment.

Like the interior, the luggage compartment of the Lamborghini Estoque is also surprisingly spacious. Despite the low-profile rear end, it has plenty room for several golf bags or pieces of luggage.

Production feasibility

As a pure concept car, the Lamborghini Estoque is a design exercise and a further indication of the innovative power of the Lamborghini brand. Yet, it is based on a feasible technical concept that offers a whole range of fascinating alternatives for the body shell and driveline.

Just like the brand’s super sports cars, the Lamborghini Estoque uses a mid-engine layout. However, the high-performance driveline used here is not located in front of the rear axle, as in the Gallardo and Murciélago or in the Reventón, but behind the front axle. This front mid-engine concept, with the driveline set way back, facilitates balanced weight distribution and a centre of gravity close to the vehicle’s vertical axis. Both ensure the unparalleled agility and handling precision of a mid-engine vehicle.

Reserves in every situation

Like all contemporary Lamborghini models, the Lamborghini Estoque is also equipped with permanent all-wheel drive. It distributes the engine power to all four wheels, thus making for superior traction in all driving situations, as well as providing extra reserves for extremely sporty driving and for challenging weather conditions.

A range of drivelines is conceivable for the Lamborghini Estoque. This is headed up by the highly-acclaimed Lamborghini ten-cylinder from the Gallardo LP 560-4 – with more torque and higher revving than virtually any other engine. A complementary alternative could be a turbocharged eight-cylinder derived from this V10. A particularly economical, but nevertheless dynamic, variation would be a V8 with a hybrid module or an extremely high-performance TDI.

The Centro Stile Lamborghini

With the Estoque, the Centro Stile Lamborghini has created further proof of its creativity and attention to detail. The design centre that opened in 2004 is a studio of creatives, designers and model makers that combines the culture and the spirit of the brand with the power of innovation and of creating a new aesthetic. The Centro Stile Lamborghini is part of the best tradition of Italian vehicle design, and is leading the way forward with the latest in working techniques.

The Centro Stile is located in a 2,900 sq. meter (31,215 sq. feet) facility, where it occupies two interconnected floors. The generously proportioned design studio is equipped with two full-size surface tables and their associated tooling and measuring equipment, while further areas house the latest in computer workstations for the creative experts and a workshop for the model makers. The Centro Stile is also connected directly to the neighbouring Ufficio Tecnico – the direct link to Lamborghini’s development department ensures the rapid realization of ideas. Speed is a key aspect for Lamborghini, for both its cars and its working processes; the Reventón was created in the record time of less than one year.

In-house creativity and implementation

From the first sketches made either on paper or using the three-dimensional computer program, through 1:10 or 1:4 scale models to full-size models, the complete design process is organized within small, fast-moving teams.

Since it was founded, the Lamborghini brand has been bringing innovative design trends to the rarefied atmosphere of the world’s most desirable automobiles, and producing vehicles with absolutely unmistakable character. Models such as the Miura and the Countach were way ahead of their time, but quickly attained the status of timeless classics. From their first appearance, every new Lamborghini is destined to become a legend and sought-after collectors’ item.

With the current Murciélago and Gallardo, Lamborghini has once again perfected an innovative design language. The exterior proportions provide an indication of the power and dynamic character of the driveline. Crisply-defined edges, precision lines and clean surfaces result in a design that is reduced to its very essence.

Every element is designed precisely in accordance with its function. Examples of this on the Lamborghini Murciélago LP640 include the movable cooling air intakes and the asymmetric sills; on the left side of the vehicle, the air intake is significantly larger to accommodate the flow of fresh air to the oil cooler.

Clear lines, perfect details

The unmistakable form of a Lamborghini is something that always speaks for itself: ornamentation or decoration of any kind has absolutely no place here. This firmly places the current models that bear the sign of the bull within the best traditions of their brand and of 60s and 70s Italian vehicle design. The sports cars of that time were acclaimed for their perfect proportions and for their objective, functional elegance that required no embellishment of any kind.

The purist execution of the lines is complemented perfectly by the passion for detail possessed by the designers in Sant’ Agata Bolognese. The rear view of the Murciélago LP 640 is distinctive not only for its impressive power, but also for the fine interplay of the elements in the sophisticated rear light cluster.

The sensuality of precision and performance

A Lamborghini is a high performance athlete. Its high degree of sensuality is based on precision, performance and spontaneous action. This type of elegance is the elegance of pure, unadulterated power. This Lamborghini DNA is carried forward into future products at the Centro Stile, which is destined to continue to set clear design trends – the Lamborghini Estoque is the perfect example.

The design centre on the site of the historical birthplace of all Lamborghinis guarantees the super sports cars with the bull brand will remain exclusive, sensual and challenging – and always unmistakably Italian.