MuchoTE Tequila
February 7, 2008
The latest hand-made tequila to hit US, MuchoTE had its debut January 29th in Colorado and is making its way across the nation. Each blue Tequilana Weber Agave that goes into making MuchoTE Tequila is hand selected for its sugar content (not weight). After the agave is selected and harvested they steam the piñas in adobe ovens for 3 days. MuchoTE Tequila is then aged in small charred American bourbon oak casks for 7 months which gives the tequila a full flavor and golden color. It is going to take a while for MuchoTE to propagate throughout the United States so I recommend that you pre-order your bottle online.
MuchoTE: The story of Will and Dave:
Twin brothers Will and Dave from Denver have spent the past decade in the liquor business
doing their part to sell, promote and make famous some of the most well known brands in the
world. The twins have always been huge fans of great Tequila but felt the high prices of these
really good tequilas were a real bummer, they were sure they could do better on their own.
Through their travels they discovered a very cool tequila distillery near Jalisco, Will and Dave
developed a close relationship with a master distiller and together started making what they feel
is the best tasting Reposado tequila available. Many tastings and many recipes later, MuchoTE
was born. A super premium Reposado style tequila produced in limited quantities.
In no time, MuchoTE was a hit, Will and Dave originally intended to produce just enough
MuchoTE to share with their friends. Now Will and Dave being the fun loving guys that they are,
decided they wanted to make more friends, so they started making more tequila. Of course you
don’t make your friends pay for fancy bottles or expensive advertising costs so they skipped all
this so that MuchoTE could be priced, for friends. Great tequila at a great price, just really good
“juice” as they call it. So now it’s just Will, Dave, MuchoTE and their friends. As for all those other
big time, expensive tequilas, they’ll always be there, but for now Will and Dave hope you’ll try
MuchoTE… and stick with your friends.A little about the name:
MuchoTE comes from the word Mucho. Will and Dave, who believe in getting the most out of life
started with the word Mucho which in Spanish simply means “a lot”. For Will and Dave their
tequila is all about lots of flavor, lots of attention to detail, authenticity and lots of value, to be
shared with lots of friends. In short, the best Tequila possible.
While making MuchoTE Tequila Will and Dave realized that “a lot” was not enough, and they
wanted more for their friends. So Mucho became MuchoTE and “a lot” became “a whole lot
more”. Next time you are in Mexico ask someone there what MuchoTE means. Chances are they
will just smile. Because MuchoTE is not something you can measure or describe, it is more like…
a feeling. Salud!
February 7th, 2008 | Adam Gunderson | 
1 Trackback(s)