267 Infusions
July 23, 2007
267 Infusions ($30) is the first fruit-infused ultra-premium spirit. 100% natural, no chemicals or preservatives. INFUSED, NOT FLAVORED, 267 was also the Beverage Industry Magazine‘s winner of the Best New Product in 2006. Their most notable spirits are the; Vodka infused with cranberries, Rum infused with mangos, and Tequila infused with chili peppers. 267 describes Infusion as The masterful art of harmonizing perfectly ripened fruit to Ultra-Premium spirits through a delicate, skillful and timely process. One element of the fruit is introduced at a time to reveal the fruit’s true essence at the peak moment to create a cocktail of perfection without fake flavors or colors. Like the making of a fine wine. Forget the Bloody Mary – try a 267 Bloody Maria by using the Pepper Tequila instead of traditional vodka. Gives it a great kick.
REVOLUTIONIZING THE ALCOHOL INDUSTRY:
“267 INFUSIONS,” the First-Ever True Bottled Fruit Infusion,
Using All-Natural Exotic Fruit and Ultra-Premium Vodka, Rum, and Tequila
ORANGE COUNTY, CA (February 2007) — In early 2006, the first-ever female-owned alcohol company introduced a new category of infused liquor that absolutely redefines the industry and proves it will never be the same again. With all the current humdrum products available, it is easy to get lost among the monotony. 267 Infusions defies all the flavored products on the market by offering Ultra-Premium Vodkas, Rums, and Tequilas that are infused with fresh fruit. Instead of relying on chemical flavors to achieve an artificial taste, 267 Infusions blends their spirits through a handcrafted infusion process and showcases real exotic fruit in the bottle. With the introduction of this revolutionary product, a new spirit category is born that is redefining the boundaries of the industry.
In the company’s inception year, 267 Infusions has sold an impressive 60,000 cases. Although the spirits industry is constantly flooded with new brands – which average a 30% failure rate – 267 Infusions has triumphed, trumping such impressive competitors as Diageo and Pernod Ricard. First year sales in 2006 proved so successful (more than twice the average sales volume for a new brand), retail sales in bars and restaurants are massively exceeding projections and continue to grow in large numbers. Socialites, influencers, and celebrities have embraced the variety of infusions, heralding the purity of taste and appearance. With such wild success and pervasion, it’s no wonder that 267 Infusions is the premiere alcohol to the stars with fans including Jamie Foxx, Teri Hatcher, Ludacris, and Kelly Clarkson. Celebrities and high-profile individuals seek the best in quality and design to compliment their sophisticated, luxurious lifestyle and 267 Infusions answers to that. It’s only natural that in-the-know individuals seeking the finer things in life are attracted to the Ultra-Premium, high-design, high-end lifestyle that 267 Infusions embodies.
Spirit Revolutionary and 267 Infusions founder Stacie Parker Shonfeld exclaims “267 Infusions is really a catalyst for giving people something real and true. The infused fruit taste is a complete and true departure from any product in the over-saturated flavored spirits market.” An entrepreneur of 12 years in such diverse fields as fashion and design, Stacie is always one step ahead of global trends. Her vast experience in owning a successful furniture store, home décor company, and other business ventures has established her as a true visionary. After years of established success, Stacie was equipped and empowered to create the ultimate product in innovation, taste, and packaging. The unique bottle shape of 267 Infusions has already raised the bar in culinary and luxury packaging while our highest award honors in the Vodka, Rum, and Tequila categories illustrate a product of excellence. Stacie has personally garnered numerous accolades and awards for her innovations including the most prestigious Entrepreneur of the Year and landing in the top tier of Inc. Magazine’s Fastest-Growing Companies in the United States.
This latest venture combines her greatest passions – the exotic flavors of travel, the simple pleasures of home life, entertaining friends, and celebrating life
. Stacie succeeds in taking on the male dominated spirits industry by becoming an industry leader in her own right with this innovative, progressive product. The introduction of 267 Infusions has commanded the largest alcohol conglomerates to take notice and redesign their “flavored” liquor portfolio. 
In the last year alone, 267 Infusions has earned the following accolades:
- Gold Award for Vodka and Rum in the 2007 World Beverage Competition
- Platinum Honors in the World Beverage Packaging Competition, 2007
- Award for Tequila in the 2007 San Francisco World Spirits Competition
- Best Packaging Design for a Series in the 2007 San Francisco World Spirits Competition
- Best New Product of 2006 by Beverage Industry Magazine
- “Design Gallery 2006” by Brandpackaging for its original bottle design
Marty Wollinsky, former President of Smirnoff and former Senior Vice President of Heublein/Diagio says, “The success of 267 Infusions is because they watched what everyone else was doing and completely raised the standards. When everyone else was focusing on artificial flavor they used real fruit. When everyone else was focusing on just lemon and lime they were focusing on more exotic flavors. Their core strategy is to be innovative only the way that entrepreneurial companies can be in the spirits industry.”
Headquartered in Southern California, 267 Infusions, the flagship product of Boz Spirits, is the first all-natural real fruit infusion, marrying Ultra-Premium spirits with perfectly ripened fruit from around the world. The 267 Infusions line currently features eight products: four Vodka Infusions including Cranberry, Lemon, Olive & Pearl Onion, and Orange; two Rum Infusions including Mango and Pineapple; and two Tequila Infusions including Chili Pepper and Orange. But keep an eye out as new infusions will be introduced by 2008. A 750 ml bottle begins at $25.00.
For more information visit www.267.com.
July 23rd, 2007 | Adam Gunderson | 
